5+ Best Transactional Email Services 2021

Are you searching for the best transactional email services which ensure your transactional emails land in the customer’s inbox?

If yes, then you don’t need to look further.

Because, to make your job easier, we have outlined 5 best transactional email providers in the blog along with features and pricing.

What is Transactional Email?

Transactional emails are automated emails sent to a recipient whenever certain actions are made by them on a website or application.

Transactional email examples:

  • Account creation emails
  • Password reset request
  • Purchase receipt mails
  • Email verification emails
  • Social media notifications
  • And, other important emails

All kinds of emails are known as transactional emails, and the services through which you can send transactional emails are called transactional email services.

List of 5+ Best Transactional Email Services

So, without further ado, let’s get started:

1. Sendinblue

Sendinblue is one of the best transactional email services developed for small to large companies. It has professionally designed ready-made templates that you can customize as per your requirements or create from scratch and send personalized content to your customers in a few clicks.

In addition to transactional emails, Sendinblue offers all the digital marketing tools under one platform including email & SMS marketing, advanced automation, landing pages, and a lot more.

Moreover, its SMTP infrastructure is managed by deliverability experts in order to provide the fastest and highest deliverability rate.

Most importantly, Sendinblue has an option of dedicated IPs for high volume sender which protects sender reputation as well.

Other Notable Features

  • Send 9000 emails/month (300 emails/day) for FREE
  • Track the performance of your emails from delivery to clicks
  • Different setup options including, API, SMTP sever, marketing automation to send transactional emails
  • Offers Drag & drop email builder and ready-made email templates
  • Various communication channels including, email marketing, SMS marketing and live chat to connect with your audience.
  • Offers dedicated IP in the higher plan to prevent sender reputation
  • Create landing pages and embed signup forms to grow your email list
  • A/B testing and 3rd-party integration

2. Pepipost

Another reliable and youngest transactional service provider on the list is Pepipost. It was founded in 2015, and since then, their expert continuously working to optimize email deliverability rate.

With Pepipost, you can send all kinds of transactional emails such as email confirmation mails, abandoned cart emails, shipping updates, password reset mails, etc.

Most interestingly, they have 50,000 satisfying customers all over the world by 2020.

Other Notable Features

  • Offers send 30,000 emails for first 30 days for free after that, 100 emails/day forever free.
  • Real-time report to track email delivery, open, click and bounce rate
  • Simple and easy to use
  • Offers a dedicated IP
  • Bounce forwarding, sub-account creation and Webhook integrations are available
  • 24*7 professional support via email, phone, and phone

3. SendPulse

SendPulse is one of the oldest transactional email service providers that developed to send promotional as well as transactional emails.

It called itself multi-channel marketing automation platforms because they are offering all communication options such as emails, SMS, Web Push, chat bot, etc.

It is trusted by most popular brands such as Tata, Samsung, PWC, Radisson and has more than 1,300,000 users all over the world.

Other Notable Features

  • Send up to 12,000 email at free of cost
  • Either use transactional email API or SMTP to send transactional emails
  • Detailed email metrics help you to improve your marketing campaign and ROI
  • Allows you to send emails without mentioning its name in the email header and footer
  • Supports SPF and DKIM authentication, which prevent transactional emails from hitting a spam folder.
  • Pre-built professional transactional email templates
  • Integrate SendPulse Features with 40+ third-party applications.

4. MailerSend

MailerSend is a new kind of transactional email service designed to make developers’ lives easier on the backend, while introducing more intuitive (no-code) tools to enable non-technical users to contribute with things like personalization, messaging and designing email templates. This frees up developers to focus on the underlying code.

It shares the same DNA as the award-winning email marketing software, MailerLite, which has over 10 years of email deliverability expertise.

Other Notable Features

  • Send 12,000 emails per month for free, then only pay for what you send
  • Integrate emails quickly with a flexible email API and SMTP relay service
  • Manage different brands or products using one account with the multiple domains feature
  • Personalize messages for each recipient using dynamic email templates 
  • Automatically parse incoming emails and integrate them into your app with inbound routes 
  • Get instant push notifications with webhooks, without constantly polling the API
  • Every plan comes with 24/7 customer support, including live chat for Premium plans

5. Amazon SES

A cost-effective and cheapest transactional email service is Amazon SES. It lets you send transactional, marketing, and bulk emails at an affordable price.

You can easily configure email sending functionality using the Amazon SES console, SMTP, or APIs. Moreover, Amazon SES supports email authentication and offers flexible IP deployment to protect sender reputation and improve email deliverability as well.

Other Notable Features

  • Send first 62,000 emails/month at $0, and after that, you have to pay $0.10 for every 1000 emails you send.
  • Supports authentication mechanism like SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), DMARC (Domain-based Message Authentication Reporting and Conference)
  • Different methods available for sending mails including, Amazon SES Console, Amazon SES API, and SMTP (Simple Mail Transfer Protocol)
  • Supports BYOIP (Bring Your Own IP)
Amazon SES

6. SendGrid

SendGrid is yet another email delivery service that is known for its highest deliverability. It is specially developed for marketers as well as developers.

With SendGrid, you can send any types of transactional emails including, purchase receipt emails, account creation emails, updates & notifications, etc.

Other Notable Features

  • Send 100 emails/day forever for free
  • Provides flexible API and SMTP configuration for transactional email integration.
  • SendGrid uses Email authentication, reputation monitoring, dedicated IP addresses, other method to improve email deliverability.
  • Ready-made responsive transactional email templates
  • Real-time reports shows subscriber email activity including delivery, open, click, bounce, unsubscribe, and more.
  • SendGrid’s customer support are available 24*7 to assist you.


Above mentioned all the transactional email services have a good reputation in the market. Also, used by popular companies across the globe.

If you have small business or don’t have a budget then, Sendinblue could be the great option for you as it offer free transactional email service as well.

Sendinblue is a reliable and affordable transactional email service provider so you can upgrade your service when your budget allows to do so.

If you like the article don’t forget to share it on your social media platforms.

Did I miss any other best transactional email services which deserve a place in the article? Please drop me an email or let me know using the comment section below.

You May Also Like:

Leave a Comment